Project

This project had the goal of becoming the one-stop website for everyone travelling around Australia, from Grey Nomads to Road Trippers the website will help users to get the best experience when hitting the Australian highways.

My role

• User research - getting to know who the users are, their behaviours, the haves-wants-needs until categorising them into persona profiles so the company has the user at the centre of every design activity;
• Ideation workshops - understanding users' requirements, collaborating & ideating through problem framing, understanding, and making;
• LoFi wireframing - quick and easy way of getting initial ideas rolling;
• HiFi prototyping - getting the visual designs to a point where users & business could interact and have a feel for the products;
• Visual design - hi-fidelity comps, making sure the engineering team has all the necessary information to develop the product, also used for final sign-off.

Rationale

The of engagement was that for every 3 pieces of information that the users give to the platform we would them give them a unique feedback - i.e. based on the type of car, plus who is travelling and destination we will propose a different trip experience.

The engagement would then be based on digital touch points throughout the platform via gamification, rating system, alerts and special offers from partners.

The design have to cater for all of this without feeling too clutter. Working side-by-side I ensured that the designs were always consistent and that the design system was up to date to increase the velocity of the project.

Mobile prototype

https://marvelapp.com/prototype/3ec8851/screen/24409823

Shots